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PUBLIC SECTOR
To respond to government reform agendas and key efficiency goals, the public sector has all the same requirements as private sector companies – improved service delivery, streamlined processes, reduced operating costs and greater productivity.
Many public administrations have invested millions of dollars in new technology and open-internet based solutions. The objective: to communicate clearly and efficiently with the public they serve and all other stakeholders who assist them with this objective.
With these open communication channels come opportunities to impress, but also the increased possibility of miscommunication with those stakeholders. Due to the sheer size of many public administrations, and in situations where many public officers need to correspond with constituents – when previously it was left to a few – the need to enhance the core writing skill is more important than ever before. And improving this core skill needs to be achieved within the often limiting budgetary constraints of an industry obsessed with internal cost cutting.
The public sector has the technology – now they need the human power.
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CASE STUDY
State Public Service Provider One of the largest service providers of its type in the world
THE INSTITUTION
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PUNCTUATION COUNTS Information released by the US Federal Government under the Freedom of Information Act revealed that a nuclear-plant supervisor ordered, “ten foot long lengths” of radioactive material. But instead of ten-foot units needed, the plant was sent ten one-foot rods, at a cost so great it was later classified.
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| REQUIREMENT |
SOLUTION: CORPORATE LICENCE |
- Get the best value for money without compromising courseware quality.
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UNBELIEVABLE VALUE FOR MONEY AND PAYMENT TERMS
- Purchase bulk licenses at a fixed and affordable price to use as the need arises.
- Avoided exorbitant cost of content development by purchasing high quality and well-tested courseware designed by business writing experts with experience in the public sector.
- Eliminated the costs associated with additional on-site training including facilitator salaries, venue rentals, participant travel, meals etc.
- Provide administrative and service support.
- Fit in with their current technological framework (no LMS) and be able to accommodate the company as its technology is upgraded.
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- Provide administrative and service support.
- Fit in with their current technological framework (no LMS) and be able to accommodate the company as its technology is upgraded.
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SERVICE FLEXIBLE
As requested, we register and keep track of participant activity. They have access to view results, but wish us to administer the registrations and keep in contact with participants.
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- Be able to prove to the learners that the solution is easy to use and won’t waste their time.
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CONVENIENT, TIME-SAVING AND TARGETED LEARNING
- The courseware is intuitive, ensuring even the least technically confident learners feel confident.
- Learning is self-directed with optional pre-assessments to acknowledge the different skill level among learners and allow for recognition of prior learning (RPL). This has been a huge time-saver as it helps learners determine which courses they do and do not need to complete on the road to writing competence.
- Learning is self-paced, giving learners a chance to work at a pace that suits them best.
- Learners are unbound by time (courses are available 24/7) and place (study on campus, at home or on the road).
- The courseware is made up of a number of brief lessons, making it easy for learners to schedule time to complete the courses and keep motivated.
- Help create an impressive and professional first impression. In most cases, it was found that because of the geographic spread of employees, the first contact with a stakeholder was in writing and the outcome was less than impressive.
- Reduce costly mistakes caused by misinterpretation of incomplete, long-winded and ambiguous information.
- Improve the success rate of persuasive writing, including proposals, business cases, tenders and recommendation reports.
- Guarantee a visible and significant improvement in the appearance, style and consistency of all documents.
- Improve students’ ability to gain employment after study.
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- Help create an impressive and professional first impression. In most cases, it was found that because of the geographic spread of employees, the first contact with a stakeholder was in writing and the outcome was less than impressive.
- Reduce costly mistakes caused by misinterpretation of incomplete, long-winded and ambiguous information.
- Improve the success rate of persuasive writing, including proposals, business cases, tenders and recommendation reports.
- Guarantee a visible and significant improvement in the appearance, style and consistency of all documents.
- Improve students’ ability to gain employment after study.
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FERRARI ENGINE
- The courseware is the most comprehensive business writing and plain English courseware available. So far, in all cases participants cited increased confidence, improved feedback, less editing time and an overall improvement to the ‘look and feel’ of their written work.
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MILLIONS LOST AT THE DEPARTMENT OF HEALTH In an independent study for the Department of Health and Social Security in the UK, Coopers & Lybrand concluded that the annual cost to the agency of errors on its forms was “of the order of A£675 million,” that the cost to employers and members of the public were “of a similar magnitude,” and that the total costs from one common form alone were A£3.5 million.
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HUGE COST OF POORLY WRITTEN LETTERS An article by David James from the South Wales Echo states that “Poorly written letters from Cardiff council are costing city taxpayers more than £128,000 every year”. Baffling letters from County Hall prompt thousands of residents to ring up the city’s contact centre for clarification. Officers wrote that 17% of the 47,000 calls to the centre every month were only made because residents had not had clear information the first time.
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